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Here I write articles about advanced Google Analytics  setup and usage with a focus on data quality, including online privacy and consent best practice i.e. GDPR compliance. In other words, the things your organisation needs to have in place in order to have trust in its data, and for your customers to trust you with their data…

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Brian Clifton - Blog

12 Useful Tools for Google Analytics Administration

Categories: GA & GTM / Comments: 18

Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics – install, setup and configuration, and those that help you use or interpret reports – visualisation aides, third-party integration, segmentation help, and so forth. Often these two scenarios overlap, and […]

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Troubleshooting Tools for Web Analytics

Categories: GA & GTM / Comments: 8

I recently read an article by a friend of mine Neil Mason, called – Tackling the basics of web analytics: Getting the right numbers right . To summarize, Neil discusses how difficult it can be to install even the most simplest of tracking tags (data collector beacons) across an enterprise web site. That is, a […]

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