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“Advanced web metrics is about doing the basics very well and applying it in a clever way.” Here I write about Google Analytics advanced setup and usage as well as online privacy, GDPR and best practices for organisations wishing to achieve success online – the whole raison d’etre for measurement…!

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Brian Clifton - Blog

12 Useful Tools for Google Analytics Administration

Categories: GA & GTM, Implementation Fundamentals / Comments: 18

Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics – install, setup and configuration, and those that help you use or interpret reports – visualisation aides, third-party integration, segmentation help, and so forth. Often these two scenarios overlap, and […]

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Troubleshooting Tools for Web Analytics

Categories: GA & GTM, Implementation Fundamentals / Comments: 8

I recently read an article by a friend of mine Neil Mason, called – Tackling the basics of web analytics: Getting the right numbers right . To summarize, Neil discusses how difficult it can be to install even the most simplest of tracking tags (data collector beacons) across an enterprise web site. That is, a […]

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