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Here I write about Google Analytics setup and usage; Online privacy & GDPR; Data accuracy; Website usability; Conversion optimisation; and best practices for organisations wishing to achieve success online – the whole raison d’etre for measurement in the first place…!

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Brian Clifton - Blog

Book errata – 3rd edition

Categories: GA & GTM / Comments: 15

A small number of typos have come to my attention with the 3rd edition – four so far. These will be corrected in the next re-print (due end of May). However I wanted to list them here for people to be aware of. Please let me know (by adding a comment here) if you find others.

Ch 7, page 254 – Figure 7.15
Figure 7.15 illustrates a hostname differentiation filter. The “Field B” and “Output To” have no option selected, and only show a dash -. They should instead read “Request URI”. Replacement image shown below. […]

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Book errata – corrections and typos, 1st edition

Categories: GA & GTM / Comments: 45

Many thanks to those who have provided feedback on the book so far. A couple of typos have slipped by me, so I wanted to post them here immediately. Please add if you find more. I will create a separate corrections page if needed. Note: this post is for the first edition of the book. […]

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