Noise or Music? - The Insights Blog

Here I write about Google Analytics setup and usage; Online privacy; Data accuracy; Website usability; Conversion optimisation; and best practices for organisations wishing to achieve success online – the whole raison d’etre for measurement in the first place…!

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Brian Clifton - Blog

Google Analytics backup – using Urchin

October 17, 2007 / Categories: Google Analytics specific, Urchin software specific / Comments: 15

Keeping a local copy of your Google Analytics data can be very useful for your organisation. For example, for third party data audits, reprocessing data, troubleshooting purposes, and for viewing data longer than 25 months (Google’s current data retention commitment). Having a local copy of the collected data allows you achieve all these and protects […]

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Improving a website *without* Web Analytics – a case study

January 24, 2011 / Categories: Implementation ABCs, Metrics understanding / Comments: 1

Improving a website without web analytics may sound odd coming from a data analyst, but its quite a common occurrence for me, and in fact, part of my day job as a website performance consultant.

Following John Ekman’s guest post on the two types of personas he has observed in this industry (Conversionistas are from Venus and Metrics people from Mars), I started thinking about how best to illustrate these. I consider myself a HYBRID – part conversionista and part metrics person (may be 50:50), and this case study illustrates the conversionista side of my work…

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What is Urchin 6?

January 29, 2010 / Categories: Urchin software specific / Comments: 14

I often receive questions about Urchin – what it is (typically: Is it the commercial version of GA?) how it compares with Google Analytics, and how to choose between the two. This post, an abstract from the latest version of the book, explains what Urchin is, its relationship to Google Analytics and why, if at […]

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What is Urchin 5?

October 16, 2007 / Categories: Google Analytics specific, Metrics understanding, Urchin software specific / Comments: 7

Urchin is the software company and technology that Google acquired in April 2005 that went on to become Google Analytics. Urchin software remains a product in its own right and is a downloadable software tool that runs on a local server (Unix and Windows) providing web analytics reports by processing web server logfiles – including HYBRID logfiles – which are the most accurate.

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