Google Analytics IQ promotional code

If you have a copy of the Google Analytics Book, you will know the second edition contains a 50% discount coupon/promotional code for completing the GAIQ certification – part of the Conversion University online learning centre. In turns out using this can be a little confusing and you may see a message saying “invalid code”.  This means you are trying to put it in the wrong field…! Don’t put the discount code in the first screen, that is for vouchers, which are different. Instead:

  • From the test start page, click purchase
  • select the GAIQ exam.
  • Enter the coupon code from the book in the “Promotional Code” field – see screenshot

What is the GAIQ certification?

Back in 2007, while working at Google in London, my view was that there was far too little knowledge “out there” that helped digital marketers, web managers and developers learn the fundamentals of visitor measurement. I wanted to address this using Google Analytics as the example. In my opinion, the education gap for web analytics was going to be the next big step for Google Analytics adoption…

I approached this problem in two ways: Writing a Google Analytics book – a personal ambition of mine since 2003, when it was still Urchin; Developing a self-service, online course from Google with an optional exam – my professional goal at work. Hence, the vision behind the Google Analytics Individual Qualification (GAIQ) came about.

If you haven’t heard of the GAIQ, check it out – its well worth it if you wish to expand  your metrics understanding. In addition, the GAIQ exam demonstrates to your peers and potential employers, your analytical and product specific skills.

Building the GAIQ – from Europe…!

We started the process of building an online learning centre in late 2007. After 18 months of continuous development and refinement, the GAIQ launched to the public in March 2009. It was a huge achievement for the EMEA team and one that I am immensely proud of. The vast majority of product innovation comes out of Google’s head quarters in Mountain View. It was therefore good to give back*.

There are now millions of Google Analytics users around the globe for which the GAIQ is a great resource. To date, thousands of people have passed the GAIQ exam from over 50 countries.

*Although the innovation and initial development came from the Google EMEA team, Mountain Viewers were responsible for bringing the product to fruition. A huge part of making that happen came from Helen Huang – one of the nicest and most dedicated Googler’s I ever met.

Have you tried the GAIQ certification? Anyone passed it with 100% yet? I would love to hear about your experiences.

Looking for a keynote speaker, or wish to hire Brian…?

If you are an organisation wishing to hire me and my team, please view the Contact page. I am based in Sweden and advise organisations in Europe as well as North America.

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  1. Juan

    Hi Brian,

    Two questions…

    – The coupon is still active? The third edition includes it?

    – You have planned an upcoming edition with Universal Analytics?

    Thank you very much!!

    • Brian Clifton

      @Juan – with all the changes that have happened since I wrote the book and in particular the Analytics Academy, I don’t think the GAIQ is relevant any more… Let me know.

      In terms of what I am working on now, register at the Pro Lounge to be updated 😉 – something coming in the summer


  2. Jesper Jørgensen

    Thanks Brian. 98% equals one error out of 70 questions, and I guess it needs a bit of luck to avoid “silly” questions.

  3. Jesper Jørgensen

    Hi Brian

    Love your book. Should probably buy the new one for the async code.

    Yes, I passed the test with 100% correct answers yesterday 🙂

    • Brian Clifton

      100%… wow that is impressive. I forget my exact score when I did this, but I think it was 98%. So well done 😉

  4. Richard S Davies

    Fantastic book, 50% off code worked a treat, passed yesterday. Thanks!

  5. Helen Lochborourgh

    I wish I’d heared of your book before I sat the exam. Although I just did loads of practice questions at and that worked great for me.
    Well done on getting published.

    • Brian Clifton

      Helen: Many thanks for the feedback. I wish I could advertise the book on Google’s GAIQ page!

  6. Todd

    Brian – I just finished your book and it is very helpful and well thought out.

    However, when I went to take the GAIQ test, it said “This discount is not currently available”…Please help as this coupon was the only reason I was authorized to take the test.

  7. Adams


    I am reading your book,^_^,so visit your site and get more infomations.And I am learning through google conversion university.hope can get more usful knowledges from your site.

  8. Brian Clifton

    Richard/John: Great feedback. Those type of comments really do make my day 🙂

  9. John

    Hi Brian,

    1- the second version is truly helpful
    2- I passed the Test thanks for the IQ coupon ( here you book help mee too)
    3- You rock, keep on the good work and inpiration


  10. Richard Farr

    I used your book and the GAIQ learning center to pass the exam.

    Thank you.

    Now if only the Adwords learning center was half as good as the google analytics one!


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