by Brian Clifton | Jul 29, 2010 | GTM & GA
Thankfully my writing ability has improved since the first edition(!) Subsequently, I have only come across four typos so far, as described below. Please add a comment if you find others. First edition errata is here. Ch 7, page 206 and 207: Controlling Timeouts The...
by Brian Clifton | Jun 21, 2010 | Metrics Understanding
I have been following some interesting posts on the recent IBM acquisition of Coremetrics. The following three are from respected sources that all glow positively about the potential upside of the deal – Econsultancy, Eric Peterson, Stephane Hamel. However, I am...
by Brian Clifton | Jun 10, 2010 | Metrics Understanding
Collecting data is very straightforward – you simply paste a few lines of JavaScript to your pages and data will start to stream into your account. I am specifically referring to Google Analytics here, but the principal is the same for all the main web analytics...
by Brian Clifton | May 11, 2010 | Metrics Understanding
It never ceases to amaze me how much emphasis organisations still put on measuring website volume – “How many visits (or conversions) did our last campaign generate?” It surprises me because volume metrics are a very useful guide to failure –...
by Brian Clifton | Apr 29, 2010 | GTM & GA
For those that are interested in e-books, Successful Analytics (launch post) is my latest book launched Feb 2015. It is available as a full colour paperback (from this site, or Amazon), or as an ebook. There are PDF (ePub) and Kindle versions of Advanced Web Metrics...