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Advanced Web Metrics at Small Business Trends Book Awards

Categories: GA & GTM / Comments: 2

This a nice (though blatant) attempt from the Small Business Trends website to manipulate  social network connections. Essentially, any author who has written a business book this year will obviously want to be on this book awards list. Its a great way for their website to garner a large number of incoming links and mentions on sites such as Facebook, Twitter, Read more

Track Offline Marketing with Google Analytics – Whitepaper

Categories: GA & GTM, Metrics Understanding, Pro Lounge / Comments: 10

When it comes to tracking offline marketing campaigns, many marketers are unaware of the potential of using their existing web analytics tool to measure success. Typically, the reliance is on traditional, imprecise data such as print distribution figures (a.k.a. readership numbers), viewing figures (TV audience metrics), or footfall metrics ("20,000 people walk pass this sign every day"). However, none of Read more

Show Me the Money: How much value is your website generating?

Categories: Metrics Understanding, SEO & Analytics / Comments: 0

It never ceases to amaze me how much emphasis organisations still put on measuring website volume - "How many visits (or conversions) did our last campaign generate?" It surprises me because volume metrics are a very useful guide to failure - but not success. That is, low traffic and conversion numbers tell you that something went wrong. For example, wrong message, wrong Read more

Google Analytics ebook (PDF) available

Categories: GA & GTM / Comments: 39

For those that are interested in e-books, Successful Analytics (launch post) is my latest book launched Feb 2015. It is available as a full colour paperback (from this site, or Amazon), or as an ebook. There are PDF (ePub) and Kindle versions of Advanced Web Metrics 3rd edition from the major retailers - see below for links. However, that book only related to Read more

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