Advanced Web Metrics Ltd (AWM) is the company founded by Brian Clifton in 1997. Starting life as a web development and hosting agency, it built an international reputation in SEO and Web Analytics. After publishing several educational white papers, AWM was recruited as the first UK Partner for Urchin Software. Not too long after, Urchin was acquired by Google and became Google Analytics. All this led to Brian becoming Google’s first Head of Web Analytics, EMEA 2005-8.

Today AWM holds the intellectual property of Brian Clifton – specifically for the book Successful Analytics, and the software Verified-Data.com – a suite of tools that automate Google Analytics audits as well as Website privacy compliance for GDPR.

Advanced Web Metrics Ltd also handles all speaking engagements for Brian Clifton and a few other author specific bits and bobs.

Registered in the United Kingdom at: Bank House, Southwick Square, Brighton BN42 4FN
Company No: 3388924
VAT number: GB342403928