Your search for “consent”

How to Get Cookie Consent Right

Getting a website’s privacy and consent process done right is difficult. In fact, my research shows 98% of websites get consent wrong*. Apart from the myriad of privacy decisions required to be compliant for laws such as GDPR, there are still plenty of grey areas as to what the fundamentals mean. That's how lawyers make their money of course Read more

How do I exclude internal traffic in Google Analytics?

Excluding or filtering internal i.e. staff visits from Google Analytics is an interesting challenge as it's not as straightforward as you may first think. This is because there is no obvious way to identify a staff visitor... Hence this detailed post showing a possible alternative. In this article I discuss why applying a filter is flawed and suggest a quick fix Read more

Using Google Analytics Anonymize IP – An Impact Study

A key recommendation for GDPR compliance is to use the Google Analytics feature anonymizeIP, also known as "aip". As the name suggests, this simple switch drops the last 3 digits from your visitor's IP address. For example, if a visitor has a public ip of, then Google will obfuscate this to 217.115.40. (and all other visitor ip addresses) when it Read more

Best Practice Privacy

This website uses Google Analytics to help analyse how visitors use this site. Google Analytics uses “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information on Read more

Online Privacy – The Good, the Bad, the Ugly

Online privacy is a complex subject. Hence I use this slide to neatly sum up the issue by analogy. Essentially, to illustrate the different levels of privacy, I consider the scenario of an organisation wishing to understand (i.e. gather data on) the impact of traffic on their community. In my analogy, I define: The organisation gathering the data is analogous to Read more

eMetrics London 2012 – Day 2 Thoughts

Tag Management Systems Panel = 3 TMS users + 1 vendor. Tag Management Systems - in my opinion the next big thing for web measurement setup (i.e. 2013), but also for the web development industry in general - deploy the necessary tracking code and program widgets across your site(s). Essentially, they are the CMS for your page tags. However, Jim made a Read more

© Brian Clifton 2021
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