by Brian Clifton | Feb 26, 2024 | GDPR & Privacy, Metrics Understanding
Google are pushing hard for website owners to adopt Enhanced Conversions – also referred to as “user-provided data” or “hashed first-party data”. Its part of the Google Privacy Sandbox initiative – their way of mitigating the loss...
by Brian Clifton | Jul 5, 2023 | GDPR & Privacy, Piwik Pro
In summary, I am very happy to announce that I will be accepting a role on the Piwik PRO Advisory Board. Essentially, I will advise the leadership team with their long term strategic development of Piwik PRO. It comes at a pivotal time in our industry, with so much at...
by Brian Clifton | Nov 8, 2022 | GDPR & Privacy, Piwik Pro
In my first post on this subject I wrote about the potential alternatives to Google Analytics – motivated by the Schrems II rulings that started appearing earlier in 2022 – see article for a summary of Schrems II implications. During that search for a...
by Brian Clifton | Oct 19, 2022 | GDPR & Privacy, Piwik Pro
Like most data professionals in the EU, I have been looking at alternatives to Google Analytics that have “better” privacy compliance. The background to this is of course the Schrems II rulings that started appearing earlier in 2022 – see refresher...
by Brian Clifton | Sep 20, 2022 | GDPR & Privacy
The featured image ^^above^^ is from a recent post by NOYB. In general I support the efforts of NOYB i.e. Max Schrems et al. That is, consent banners have been deceptive/incorrect for years and going after bad actors is justified. Whether those sites are deliberately...
by Brian Clifton | Mar 14, 2022 | GDPR & Privacy, GTM & GA, Most Popular
In theory, the Google Consent Mode is a great idea – it natively builds in consent control into your data collection set up. But there is a considerable flaw in Google’s approach that in my view breaks privacy laws. That is, even when a visitor explicitly...
by Brian Clifton | Feb 18, 2022 | GDPR & Privacy, Most Popular
With the Jan 2022 “Austrian ruling” sending shockwaves around the online world, whats actually changed with GDPR Law? As a data manager, what do you need to know, and what are the implications for your data collection strategy? What’s New in GDPR...
by Brian Clifton | Oct 18, 2021 | GDPR & Privacy, Most Popular
What’s the difference between data privacy and data protection? They seem intuitively self explanatory, and yet if you think about it for a minute, they are quite complex to describe – they are both related and yet separate at the same time. Even if you...
by Brian Clifton | Jul 2, 2021 | GDPR & Privacy, Most Popular
I have written about gaining consent to track over many years, both here and on LinkedIn, and although most discussions are positive around my thinking and approach, detractors point to the fact I am not legal qualified, which is true. So this time I have formalised...
by Brian Clifton | Feb 8, 2021 | GDPR & Privacy, Most Popular
Getting a website’s privacy and consent process done right is difficult. In fact, my research shows 98% of websites get consent wrong*. Apart from the myriad of privacy decisions required to be compliant for laws such as GDPR, there are still plenty of grey areas as...